Knowing the History of the Gucci

One boring day, when I was plainly lounging around the house, I happen to catch a demonstration on TV; interestingly enough, it was all about the Gucci family. Well, we all know Gucci as a fashion product, but do we fully make ourselves aware of what goes on behind the dresses and the glamourized items?

Supposedly, I was not at all well acquainted about Gucci as a name. There were a lot of family goings-on in the Gucci family, mostly about dividing -- or rather, who should be carrying -- the Gucci name between the siblings and the relatives. The fashion name itself was initiated by Guccio Gucci and when he died, his sons, specifically Rodolfo and Aldo, took on the task of carrying the brand. As Gucci widened internationally and the company opened its stores in major cities across the globe, the difficulties on issues such as inheritance, store operations, and stocks still continued. Supposedly, board meetings also were plentiful of action, complete with shouting matches and hurled purses.

The circumstances of the next generation of the Gucci was not that diverse from their fathers. Aldo, who seem to have shared more to the fame of Gucci than his brother, Roberto, passed on the baton to Roberto, his son, who was tasked to control the Parfums of Gucci in an attempt to regain Rodolfo's power over operations. Meanwhile, Rodolfo left his half-share of the company to Maurizio, his son, who finally carried Gucci and later on, took the effort of ending family difficulties for the welfare of the brand.