Fashion as a Justification of Social Worth

When people babble about fashion, the phrase “Italian fashion” constantly pops out. Italy is a place where clothes are not just an expression of oneself but are also a justification of a person's social position. In Italy, clothes are everything and being out of fashion is a vicious sin. But have you ever wondered why Italians have such a substantial adoration for fashion?

Just like in Italy now, clothes reveal a person's social standing during the early times. Only the elite and the powerful people can wear gorgeous and exquisite dresses and people often buy clothes to show off their wealth. Then, Count Giorgini assembled a fashion show in Florence in 1950. After the show's initial success, he opened his home for tons of fashion exhibit and the fancy for expensive yet stylish clothes started. However, this all changed in the 1960s when social status and roles changed as a by-product of uprisings and industrial revolution. From then on, fashion was not only for the affluent but it also became an expression of one's uniqueness. People from all walks of life started to wear trendy clothes bought at a reduced price and fashion became an everyday affair.

Fashion in Italy reached its intensity in the 1970s and 1980s when Milan was chosen as a fashion capital. Since then, numerous styles were popularized and attributed to the Italian fashion and respect and reverence for the Italian style never ceased.