Fendi Stuff of Trendy Italy

Italy is well-known for its stuff more than the clothes manufactured by its stable of homegrown fashion designers and clothes makers. Fendi, an notable Italian brand of outfits and accessories that has been in the business since 1918, is living proof that the country makes a good stock of fashionable things, which are fit enough for international recognition.

Adele Casagrande was the brains behind the brand, deciding to turn the name of the fur and leather shop in Rome she formed singlehandedly to Fendi soon after she got married in 1925 to Edoardo Fendi. The family business was then transmitted to their children, compiling more stores and tying with a German designer, Karl Lagerfeld, eventually. Lagerfeld's addition to the business proved to be prosperous, giving Fendi its current double F logo and transforming its gears from being heavy to a light, wearable collection that has been popular to provide flattering outfits to the people of the world. By the 1990s', Fendi has become a famous brand for fashionable individuals who dig both furs and leathers in their gears, shoes, bags, timepieces, fragrances, eye wear, and even home furnishings and writing instruments. Its stable of shoppers remains satisfied with the new innovations and more signature products being unveiled every once in a while.